“Sometimes, whether it’s offhand, whether it’s deliberate, or in this case whether it’s a complete mistake, the hurt still is there…”

Mistakes, brain fails, blunders, gaffes, slips of the tongue, fatigue, constant exposure, every little word watched – is this a case of excuses, excuses?

On radio this morning Eddie McGuire was again supremely apologetic about his racist remark on radio yesterday in which he suggested indigenous AFL player Adam Goodes would be good to use in a promo for King Kong, the musical.

On the back of the weekend of intense discussion around a 13 year-old girl calling Goodes an ape on the field – in which McGuire led the anti-racism charge – it was a spectacular fail on so many levels.